Introducing ZEISS DuraVision Gold UV: The New Gold Standard in Lens Coatings
- jg9705
- 6 hours ago
- 2 min read

ZEISS has unveiled its latest innovation in lens technology: the DuraVision Gold UV coating. This premium addition to the DuraVision family combines cutting-edge functionality with a touch of luxury, setting a new benchmark for optical performance and style.
Enhanced Visual Clarity
One of the standout features of DuraVision Gold UV is its ability to enhance vision, particularly in low-light conditions. By reducing reflections in the blue light spectrum (380–500 nm), this coating offers clearer vision during twilight or nighttime, when our eyes are more sensitive to shorter wavelengths. Additionally, the coating significantly diminishes lens yellowness, providing a more natural and colour-neutral view.
Superior Durability and Cleanability
Incorporating ZEISS's new CleanGuard™ technology, DuraVision Gold UV lenses are more resistant to smudges and easier to clean. The hydrophobic and oleophobic properties ensure that water and oil repel more effectively, allowing for up to three times faster cleaning compared to previous ZEISS coatings. Moreover, the lenses boast an impressive Bayer ratio of 16, indicating exceptional scratch resistance.

Aesthetic Appeal
Beyond functionality, DuraVision Gold UV adds a sophisticated golden hue to the lenses, complementing a variety of frame styles and skin tones. This subtle gold reflex not only elevates the aesthetic appeal but also aligns with current fashion trends, making it an ideal choice for those seeking both performance and style.
Versatile Applications
DuraVision Gold UV is available across a range of lens types, including clear, tinted, polarized, and photochromic lenses. This versatility ensures that wearers can enjoy the benefits of this premium coating regardless of their specific eyewear needs.
With ZEISS DuraVision Gold UV, wearers no longer have to choose between functionality and fashion. This innovative coating delivers superior visual clarity, durability, and a luxurious aesthetic, redefining what one can expect from premium eyewear.
You can watch our YouTube video talking about this coating here: https://youtu.be/vL9GTYCe0lg