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Why Non-Brand Glasses are better

-A Case Study-

A friend recently sent me a picture of a pair of Dior glasses, and after asking my opinion on them (I thought the style was perfect), asked me to source them for him.

The Dior Black Tie frames my friend originally wanted

The easiest thing in the world for me would have been to say yes. But instead I advised there was a nearly identical pair from the same manufacturer, which was better quality, for the same price… Just not Dior.

The Safilo Burrata frames I suggested

Now, brands carry a lot of weight for many people. But if you look at some of the celebrities, for example, who wear the most stylish glasses, you probably haven’t heard of the company that makes their eyewear.

And there’s a reason for that. Those who know, know that the best glasses come from independent designers; from companies who only make glasses and nothing else.

Video shows the manufacturing process of Safilo’s own-brand frames – the same company who manufactures Dior frames.

You’ve got Lewis Hamilton, who wears Thom Browne and Ahlem. There’s Oprah Winfrey who wears Kuboraum… Then you’ve got Johnny Depp who wears Moscot and Anglo American.

Celebrities wearing their independent eyewear

Anyway, back to my friend… He’s a guy who likes nice things, he wears designer clothes, and he always dresses pretty well. But I also notice he’s not scared to go with independent brands either (he wears a MVMT watch, for example).

But when it comes to glasses, the general thinking is that brands means better, so I was a bit nervous as to whether he would take my advice.

I sent him a video we filmed about Safilo’s signature collection, and what goes into them. In the video, we talked about how the frames are made by hand in Italy, just like most designer glasses. We also demonstrated their innovative new hinge design, which is arguably the best hinge on any pair of glasses in the world.

Anyway, he took my advice (yay!) and we’re now discussing which lenses will be best for him. But I thought this would make an interesting case study for anyone considering if ‘designer glasses’ are worth it. I’m not saying they are bad, but independent eyewear brands (like Safilo) are usually better.

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