Meet Faizah – The Eyes Behind Our Marketing

At The Spectacle Factory, we believe great eyewear should be matched with an equally strong brand—and Faizah, our Senior Marketing Executive, is the creative eye behind how we communicate, connect, and grow.

Faizah leads all aspects of our marketing, from managing our social media and website to planning in-store events, email campaigns and content creation. Working closely with her apprentice, she ensures everything with The Spectacle Factory name reflects our style, values, and focus on premium eyewear and expert eye care.

With over 10 years of marketing experience across the retail, workwear, and healthcare sectors - not to mention a background as a professional wedding photographer - Faizah brings a unique mix of storytelling, design, and strategic thinking. She joined our team in January 2025, bringing a fresh perspective and a passion for eyewear fashion.

“I’ve worn glasses for almost 20 years, and I’ve always loved fashion,” she says. “So joining The Spectacle Factory felt like a natural fit - it’s where creativity and clarity come together.”

Although new to the optical industry, Faizah has quickly embraced the world of frames, lenses, and eye health education. She loves combining her creativity with customer interaction and learning from her expert colleagues every day.

Faizah’s Favourite Brand

"When it comes to eyewear that combines style, versatility, and sustainability, ECO Eyewear (as worn below) ticks all the boxes"

What I love most is that ECO has something for everyone - from bold statement frames to sleek minimalist styles, their range offers a wide variety of shapes, sizes, and colours to suit any face shape or personal style. They also come with a magnetic polarised sun clip, giving you both glasses and sunglasses in one! For me, what truly sets ECO apart is their eco-conscious mission. Their frames are made from sustainable materials like recycled metal and bio-based plastics, and they plant a tree for every frame sold. It’s eyewear that looks good—and does good!

Faizah’s Eyewear Styling Tip

“Pick glasses that reflect your personality. Since joining The Spectacle Factory, I’ve realised the value of owning multiple pairs of glasses - just like shoes or bags - to suit different moods, outfits, or occasions (as you can see below!).”

From frames to campaigns, Faizah is helping us reshape how people see optical care—one creative vision at a time.