How to Choose the Right Designer Glasses – featuring Chloe’, Lacoste and Jimmy Choo

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Choosing the right designer glasses is certainly down to individual taste. See below how the experts at The Spectacle Factory determine the right designer glasses for each and every customer.

In this blog I’m going to be talking to my colleague Ruth, one of our eyewear advisors, to give you an insight into how we approach the process of choosing the right style for the right person.

Ruth in her Jimmy Choo sunglasses


(Robert Sands): Hi Ruth! First of all, please tell us a bit about yourself…
(Ruth Neilson): I have worked at The Spectacle Factory for nearly 12 years and in that time I have chosen a lot of spectacles with our clients! I have been a glasses wearer for 28 years and I have had some very nice frames and I have also made a few mistakes. I try to change my frame every year and I like to have something new because I wear them all day, every day. I also like to keep up with the newest styles.
(RS): What do you think about the idea that people only ‘suit’ certain styles?
(RN): Rubbish! Every person is an individual and one particular shape wouldn’t suit everyone with a round face, square face etc. Colours are also an individual thing. I am not one for colours but I have sold a lot of coloured frames that look wonderful and really suit my clients.


The same style in different colours being worn on completely different face shapes. (frames: Lacoste)


(RS): We both wear round glasses, what are your thoughts on that particular style for people who maybe aren’t so sure?
(RN): Round frames have been creeping in over the last few years and for a long time I wasn’t a big fan. Well, guess what, I am wearing one and it is probably the nicest frame I have ever worn. I get a lot of compliments on this frame. They took a while to get used to and I suppose some people expect to put new glasses on and say “Yes! Perfect!” but that only happens if you choose a style along the lines of what you already wear. I like to be brave and I encourage my clients to be as well.


Ruth’s Chloe’ frames in Khaki.


(RS): Tell us about your favourite ranges for ladies…

(RN): My main glasses are by Chloe’ and my sunglasses are by Jimmy Choo, and they are certainly my two favourite brands.
Chloe’ are a very stylish brand with nice but unusual colours; some bright, though mostly quite subdued. Plus they come in wonderful shapes.



Examples of Chloe styles


Jimmy Choo tends to be more about quirky styles, whether it’s bolder shapes, colours or details. They cover quite a wide age bracket so most people can wear them I would say.

























Examples of Jimmy Choo styles

Both of these brands introduce new shapes throughout the year, according to the seasonal fashions. So you know you’re getting a frame that is up to date.


(RS): How do you make sure each client gets the right glasses for them?

(RN): When choosing glasses with customers I like to ask a few questions and get a feel for what I think they are looking for. Then I like to make a few suggestions and encourage them to try something they wouldn’t choose themselves. After trying a few styles they tend to start to feel comfortable with something different. Once we’ve found the right shape then we can work on colours and details on the frame such as crystals, snakeskin effect, feathers etc.
I think it’s a good idea to have 2 pairs of glasses, so you can have a comfortable pair and a more daring pair. What I tend to find when the customer comes back 1-2 years later they have worn the most characterful pair more and more.

 Ruth’s Jimmy Choo sunglasses. I love the bling on the outside of the front.


(RS): I think a lot of people find choosing glasses very hard work. What would you say to someone who is really down about the whole experience?


(RN): I’ve worn glasses since I was 6. Believe me, it’s not as bad as you think. Personally, I love trying on new frames and new shapes. I know if someone trusts me, I will guide them through a process that gets them a pair of glasses that reflects their character. Your glasses should enhance your appearance rather than detract from it, and together we will find a pair that does that. But be open minded!


Thanks a lot to Ruth for doing this with me. Hopefully it gives you a sense of the pride and passion we approach every style consultation with. You know, the most frustrating thing for us is when someone doesn’t want our help. I think it’s because they expect us to be like the staff in most other places, with no enthusiasm or expertise, basically just sales people. But we are so very different than other places! So let us make your experience of choosing your eyewear so much easier (and you’ll get better glasses at the end of it too).


Any questions for me or Ruth, just tweet me @specfactory or call us on 01772312213. Thanks for reading.

More To Explore

Read Our Reviews

The Spectacle Factory is rated 5 out of 5.0 stars based on 21 review(s).


Spectacle Factory i can say are the best supplier of quality glasses i have used to date. The range and quality of frames are second to none. I bought 4 pairs it was that good. I feel i should give a special mention to the lady on the fitting and choosing of the frames. Emma was very helpful and clearly loved her job. She made the whole process enjoyable and i now actually enjoy wearing glasses rather than hide the fact. thanks Emma and team

- philip


The Spectacle Factory was recommended to me by a friend and my experience from my initial eye test to taking delivery of my new glasses was first class throughout. The attention I received from James during my eye examination was both extremely thorough and professional. He worked patiently and diligently to fine tune my prescription. Robert's involvement in choosing my new frames and lenses was brilliant. At no time did I feel under pressure into making quick decisions regarding the choices made available to me. His expert knowledge and enthusiasm was very reassuring at all times. Having experienced several years of eye discomfort, I am now overjoyed with the difference that the team at The Spectacle Factory have made to my vision. Many Thanks.

- Mr Michael Mortimer


I brought my daughters in recently for their first eye tests and I was so impressed with how patient and thorough all the staff were with us. Trying to get a four year old to sit still enough for the scans was very difficult but Ben tried his best and didn’t seem to let it phase him. Claire was wonderful during the eye test itself, employing my 6 year old to be her assistant and making it fun for them both. Not being a glasses wearer myself, I was quite overwhelmed when I was told my 6 year old needed glasses, but Robert helped me to understand what her prescription meant and made sure that her beautiful new glasses fit her just right! Thank you so much to everyone at SF!

- Emma Venn


Picked my Reykjavik Eyes glasses up Thursday . Robert and his team are outstanding . I am a nervous customer due to bad experiences when I was young . They made the whole experience special and made me at ease throughout both visits . Robert is brilliant regarding frames to suit you no pressure just brilliant support and help . I would wholeheartedly recommend The Spectacle Factory to everyone. Thanks a million everyone.

- Alison Wood


Five stars without any hesitation. I immediately felt at ease and the atmosphere was very welcoming. The service was prompt and efficient. I felt the examination was very thorough and any questions I had were clearly answered. When it came to choosing my frames and what my prescription involved the options available to me were fully outlined. I didn’t feel under any pressure and I felt in charge of the transaction. From entering to leaving it was a lovely experience. I was a little hesitant in the current situation, but my fears were soon allayed as every precaution was taken to minimise the risks. Superior to any high street optician. Excellent all round! EH

- Elizabeth Horsfield


Living some 300 miles from The Spectacle Factory visiting was not an option for me, however, after checking all the reviews I decided not only to buy my J.F. Rey frames (seen on an online video by Robert) but also have my Zeiss smart life progressive lenses made by them. I had no worries. After taking advice from Robert the measurements required for the lenses were done locally at a nominal cost. I am now the proud owner of a pair of handmade 'wow' glasses and a very happy new customer. Use them with confidence. The customer service is truely outstanding.

- Alan Astin


Well they you pay for what you get. It’s definitely true of The Spectacle Factory. There customer service is the best I have experienced anywhere. I was not rushed with any decision and I was made to feel like I was there most important customer. What I paid was an eye watering amount but I got smartlife ziess lenses and frames that are very comfortable. I now also have very clear vision when reading. I thought it was not clear due to lighting in modern offices and homes. Wrong it was bad lenses and persecution not being quite right. Thank you for sorting it all out at the first attempt.

- Heath Christy


ABSOLUTELY BRILLIANT I have been using the Spectacle Factory for a long time, but the latest visit was the best BY FAR..... I desperately needed an eye test, and was fitted in quickly. James, the optician, was excellent , as usual. 4 members of staff were outstanding in the service I received. Robert, Ben and Emma were absolutely perfect.....and Ruth, the manager was excellent, as she always is. The best visit by far...I cannot rate this place higher !!!

- K Rhys


Welcomed by and dealt with Robert during the whole process of choosing through to final fitting. Great service, great range of glasses, really helpful and informative. I would highly recommend

- Jenny T


After reading all the positive reviews I decided that a 40 minute drive would be worth it to try and get a new prescription and frames- I wear my glasses all day so need to get this right. I was so impressed with everyone’s desire to be helpful and make sure I was happy at every part of my visit. I wasn’t the quickest at choosing new frames but never felt rushed by Robert. He listened and gave helpful advice as we worked through choosing the frames and lenses I needed. They have a huge range of frames which meant I ended up with a pair I was really happy with. I actually chose a pair of prescription sunglasses as well, which I have been meaning to do for years. I loved the combination of cutting edge technology and personalised service. It’s so nice to see a team that places such a priority on customer satisfaction - they certainly deserve 5 stars.

- S McReynolds


Fantastic service! I attended the spectacle factory over a year ago for an eye test. They were amazing, and so patient with me! My Polaroid frame broke recently, so in desperate need called the spectacle factory to order a replacement frame. They were so efficient and helpful. Also my frames were covered under warranty and I didn’t have to pay a penny. AMAZING. Couldn’t recommend them anymore!

- Rebecca F


Friendly service, thanks to Robert who took the time and care to ensure that I was happy with my new glasses. I would definitely recommend.

- Paul Wellman


Visited the Spectacle Factory a couple of weeks ago for the first time. James did my eye test and was very thorough and informative. Chose a pair of glasses afterwards with the help of another member of staff. Great customer service. I have always gone to high street opticians before and never sure what glasses suit me. I was allowed to take my time and offered helpful advice. Love my new glasses which I picked up with the week. I will be returning to the Spectacle factory in the future. Far superior in terms of quality and customer service compared to other opticians I have been too.

- J B


My wife and I both have great glasses (and sunglasses) from The Spectacle Factory. Right from our very first visit we have been very impressed with the highest level of care and attention to detail, both with eye tests and the choice of lenses and frames. They seem to have a flair for helping you to choose the right glasses. Once your order is ready, nothing is too much trouble to ensure that the fit and the suitability of your glasses is perfect for your needs and that you are completely happy. Their ongoing service is second to none. We can highly recommend The Spectacle Factory..

- Geoff Gosling


Came in today for help with some frames, repaired no questions asked, there and then on the spot Brilliant service

- Alex


All the staff are so helpful and switched on to all your requirements I would recommend them all day what a good experience

- Roy gardiner


The Spectacle Factory offer me the kind of customer service and ability to customise my choice of spectacles that just is simply not available on the High Street. From Initial contact, to delivery of the finished product, you are treated like a loyal friend. Nothing is too much trouble. Unbiased advise, on choosing the correct spectacles for your particular application. A vast range of frames from the very cheapest to the latest designer frames. I choose the Spectacle Factory, because they can provide me with, customised glasses, to align with my particular needs and requirements. Most high street opticians have a 'one size fits all' attitude. The Spectacle Factory does not subscribe to this theory and treats every client as an individual. Their eye sight is very comprehensive and is 50% longer than the industry standard. If you value your eyesight, and want the very best care, this is the place to visit.

- Paul van de Rooy


Rob and the team were excellent help with the professionalism and advise . I will become a faithful member of the spectacle factory!! Thanks again team

- Dan Amin



- James


Excellent advice with a fantastic product range,

- Thomas Sayer


Highly recommend The Spectacle Factory - excellent service will definitely be using again.

- Hattie

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